Meat Circular

I was given the task of rebranding the meat department. Upon doing my research I discovered more meat departments were old and outdated than not. 

So spinning the negative into a positive I called the department "old fashioned" and equated quality, additive free meat and personal hands on service to "old fashioned."I then redesigned materials to have a old fashioned look to them.
Rebranding efforts included the posters, ceiling danglers, case dividers, packaging, and uniforms for the meat department.
After the roll out of the program department sales increased 6% over prior year.

You may also like

One Day Meat Sale - Save A Lot
Fire Truck
Meat Branding
What's in a Name?
Dollar Dropper
Service To The Armed Forces
Lemonade Stand
Community Markets To Open in North Baltimore
The Beauty Lounge Logo
Commercial Arts Guild
Back to Top