Meat Branding

I was given the task of rebranding the meat department. Upon doing my research I discovered more meat departments were old and outdated than not.
 
So spinning the negative into a positive I called the department "old fashioned" and equated quality, additive free meat and personal hands on service to "old fashioned." I then redesigned materials to have a old fashioned look to them.
 
Rebranding efforts included the circular, posters, ceiling danglers, case dividers, packaging and uniforms for the meat department.
 
After the roll out of the program department sales increased 3% over prior year.

You may also like

Estle Chevy Ad
Orville and Wilbur's Wings Just Right Relocation
Dollar Dropper
M.A.M.H.C.
@CommunityMarket
Orange Juice
Bluffton Community Markets Reopens Press Release
Eat Local Food Logo
Run Around Fun Town Logo
Ossian One Day Sale
Back to Top