Meat Posters

I was given the task of rebranding the meat department. Upon doing my research I discovered more meat departments were old and outdated than not.
So spinning the negative into a positive I called the department "old fashioned" and equated quality, additive free meat and personal hands on service to "old fashioned."I then redesigned materials to have a old fashioned look to them.
These posters were inspired directly by a vinatge ad from a 1930's newspaper. I combined the old style with modern crisp photography.
After the roll out of the program department sales increased 3% over prior year.

You may also like

Great Scot Generic Spot
Eat Local Food Logo
Service To The Armed Forces
Iona Farm
Meat Packaging
Holiday Helper
McComb Cookie Festival
Ohio's Best Bagger Press Release
Back to Top