I was given the task of rebranding the meat department. Upon doing my research I discovered more meat departments were old and outdated than not.
So spinning the negative into a positive I called the department "old fashioned" and equated quality, additive free meat and personal hands on service to "old fashioned." I then redesigned materials to have a old fashioned look to them.
Rebranding efforts included the circular, posters, ceiling danglers, case dividers, packaging and uniforms for the meat department.
After the roll out of the program department sales increased 3% over prior year.