Magnetic Mailer

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This direct mail piece was one of the most effective done while I was with Fresh Encounter.

There are eight weeks of perforated coupons on two pages. On the back of the last page, there's a magnet for hanging the mailer on the refrigerator.

Industry average for coupon redemption is 1.5%; the company average is 3%. This particular mailer had items that averaged over an astonishing 18%.